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Business tips: Building your brand to create a competitive advantage
In a crowded marketplace, it can be difficult to make your products and services stand out clearly from the competition. A key way to do this is to focus on building brand awareness and turning your existing customers and targets into advocates for your brand. Sounds simple, doesn’t it? Creating...
Read More5 ways to overcome economic uncertainty
Economic uncertainty is an ongoing worry for any business owner. You can control your own financial management, but you don’t have any direct control over the wider macro-economy. And in the first few years of the 2020s, there have certainly been plenty of tricky ups and downs for your business...
Read MoreHow to grow your Trade Business
Ready to scale your trade business? Imagine it as climbing a challenging peak – your venture starts at the base, and ascending to the summit demands smart strategies. This summary is your roadmap, leading you step by step towards success. Let’s talk about staff. Hiring matters – from apprentices to...
Read MoreWhat makes you a good entrepreneur?
Do you dream about starting our own business? And, can anyone become an entrepreneur? When you look at the research, there are certain aptitudes, personality traits and business skills that tend to make you a more successful entrepreneur. But can you learn these skills? Or are these innate abilities that...
Read MoreHow to start small with small business marketing
Big isn’t always best when it comes to marketing, and this rings true when it comes to small businesses. Support for small businesses is going through a renaissance, with customers turning their backs on giant corporations in favour of the smiling faces of owner-operators, and a more personal approach (that...
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